The Trump administration’s newly revealed AI action plan has pushed artificial intelligence from buzzworthy news into the heart of national policy. AI is no longer just a trendy new tool, it’s becoming a defining part of how organizations and institutions are expected to operate and communicate. 

As communicators, this moment raises a big question: While viral Large Language Models (LLMs) and automated memes promise quick attention, how do we utilize AI as more than just trend-chasing and ensure it’s truly worth our time and resources? Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning. 

Further, misreading a trend or coming off as inauthentic can bring notoriety for the wrong reasons. The old saying “all press is good press” no longer applies, especially when social media backlash and plummeting stock prices can unfold in minutes. Several high profile PR missteps, including failed campaigns that mishandled AI and, more recently, a revoked Cannes Lions award, prove that point.

When Beyoncé launched Renaissance in 2022, she didn’t chase trends, she set the tone for the culture. Her vision was never about catching a wave, it was about building one. For PR pros grappling with AI dominating strategy and boardroom agendas, she’s a great reminder: The strongest campaigns are not built on the excitement of the present moment. They are built on clear purpose and the courage to create what comes next.

Read the full article on PRNEWS: https://www.prnewsonline.com/value-over-virality-how-to-guide-clients-towards-lasing-impact-in-the-early-ai-age/

In 2023, I was honored as one of the Diversity Action Alliance’s Distinguished Communicators.

In a 2020 New York Times article, I shared my experience of moving from North Jersey to New York City, amidst the global pandemic.

Read the full story here: https://www.nytimes.com/2020/10/09/nyregion/nyc-moving-coronavirus.html

In 2019, I received the Mogul Millennial award in recognition of my contributions to public relations and corporate social responsibility at the time.

My team received PRWeek’s 2019 “Best in Corporate Social Responsibility” award for driving Michelin’s #StreetTread media campaign.

“Teens Prove Their #StreetTread,” has earned Michelin North America and agency partner Ketchum a PRWeek Award for “Best in Corporate Social Responsibility” at a ceremony held in New York on March 21. The award-winning program was an extension of Michelin’s longstanding cause, Beyond the Driving Test, created in 2014 to include consistent information about tire safety in training materials for new drivers.

“The fact that car crashes remain the No. 1 killer of our teens is a national tragedy,” said Joanie Martin, chief administrative officer for Michelin North America. “Many teens say they know the simple steps that make their tires safe, but too few are actually using this knowledge. It’s time to move our teen drivers from awareness to life-saving action.”

According to comments from one PRWeek judge, the program “spoke effectively to dual critical audiences: teens and their…parents.” 

Read the full article here: https://www.aftermarketnews.com/michelin-wins-best-in-corporate-social-responsibility-recognition-at-2019-prweek-awards/