PRNEWS: Guiding Clients Towards Lasting Impact in The Early AI Age

Written By: Omari T. Evans

The Trump administration’s newly revealed AI action plan has pushed artificial intelligence from buzzworthy news into the heart of national policy. AI is no longer just a trendy new tool, it’s becoming a defining part of how organizations and institutions are expected to operate and communicate.

As communicators, this moment raises a big question: While viral Large Language Models (LLMs) and automated memes promise quick attention, how do we utilize AI as more than just trend-chasing and ensure it’s truly worth our time and resources? Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

Further, misreading a trend or coming off as inauthentic can bring notoriety for the wrong reasons. The old saying “all press is good press” no longer applies, especially when social media backlash and plummeting stock prices can unfold in minutes. Several high profile PR missteps, including failed campaigns that mishandled AI and, more recently, a revoked Cannes Lions award, prove that point.

Read the full story on PRNEWS: https://www.prnewsonline.com/value-over-virality-how-to-guide-clients-towards-lasing-impact-in-the-early-ai-age/